Empathetic responses to advertising: Testing a network of antecedents and consequences
Marketing LettersPublished 14 February 2008
Todd A. Mooradian, Kurt Matzler, Lisa R. Szykman
Citations40
SJR quartileQ1
SJR score2.04
SNIP1.23
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Abstract
Advertising effects, Ad-evoked emotions, Personality, Empathy, Vividness,
Keywords
Social SciencesArts and HumanitiesBusiness, Management and Accounting
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