Dimensions of Brand Personality
Journal of Marketing ResearchPublished 1 August 1997
Jennifer Aaker
Citations4,710
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...
Keywords
PsychologyBusiness, Management and Accounting
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