More than Audio on the Go: Uses and Gratifications of MP3 Players
Communication Research ReportsPublished 2 February 2011
Li Zeng
Citations43
SJR quartileQ1
SJR score0.68
SNIP0.80
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Abstract
Abstract MP3 players are widely used for multiple purposes, especially among younger generations. This study explores uses and gratifications involved in individuals' use of MP3 players and uncovers 5 distinct gratification factors: control, companionship, entertainment, status, and concentration. The control factor reflects a content gratification, whereas the remaining 4 factors reflect aspects of process gratification. Concentration is a "new" gratification related to multitasking with MP3 players. Of all 5 gratification factors for MP3 players, concentration and entertainment significantly predict their usage. Keywords: ConcentrationContent GratificationsMultitaskingProcess GratificationsUses and Gratifications Notes Note. N = 337. Total variance explained: 63.1%. *p < .05. R = .36, R 2 = .13, adjusted R 2 = .12; F(2, 298) = 21.882, p = .000. Additional informationNotes on contributorsLi Zeng Li Zeng (PhD, University of Illinois Carbondale, 2005) is an assistant professor in the Department of Radio and TV, Arkansas State University.
Keywords
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