The Adoption and Diffusion of New Industrial Products: A Literature Review
European Journal of MarketingPublished 1 March 1983
Anita Kennedy
Citations80
SJR quartileQ1
SJR score1.71
SNIP1.39
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Abstract
I. INTRODUCTION This study attempts to extend and expand previous research conducted by the Department of Marketing at Strathclyde on the adoption and diffusion of industrial products.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
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