Public relations and the web: organizational problems, gender, and institution type
Public Relations ReviewPublished 1 September 2003
Michael G. Ryan
Citations81
SJR quartileQ1
SJR score1.35
SNIP1.70
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Abstract
Attitudes of 109 professionals toward public relations and the web were measured. Results suggest that virtually all practitioners have acquired the skills they need to use the web, that encroachment is not a serious problem, that the biggest organizational problem is teaching others the components of a good site, that the biggest departmental problem is acquiring technical and conceptual training, and that links are in place for dialogic communication. The views of men and women, of practitioners in for-profit and not-for-profit organizations, and of those working in science and non-science organizations are substantially the same.
Keywords
PsychologySocial Sciences
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