Expanding understanding of service exchange and value co-creation: a social construction approach
Journal of the Academy of Marketing SciencePublished 27 April 2010Open access
Bo Edvardsson, Bård Tronvoll, Thorsten Gruber
Citations1,403
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Abstract
This article was published in the Journal of the Academy of Marketing Science [Springer © Academy of Marketing Science] and the the definitive version is available at: http://dx.doi.org/10.1007/s11747-010-0200-y
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Business, Management and Accounting
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