login

Expanding understanding of service exchange and value co-creation: a social construction approach

Journal of the Academy of Marketing SciencePublished 27 April 2010Open access
Bo Edvardsson, Bård Tronvoll, Thorsten Gruber
Citations1,403
View PDF

Abstract

This article was published in the Journal of the Academy of Marketing Science [Springer © Academy of Marketing Science] and the the definitive version is available at: http://dx.doi.org/10.1007/s11747-010-0200-y

Keywords

Business, Management and Accounting