Technology Acceptance of Virtual Reality for Travel Planning
Published 1 January 2017
Peter Disztinger, Stephan Schlögl, Aleksander Groth
Citations163
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
A survey based on the Technology Acceptance Model indicates significant effects of Perceived Immersion, Interest, Perceived Enjoyment and Perceived Usefulness on the Intention to Use VR technology for travel planning.
Abstract
The appearance of affordable hardware has made Virtual Reality (VR) one of 2015s most discussed electronic consumer devices. Its technological power lies in its intensity and the simulated realism it is able to provide. Although gaming is the main driver behind current developments, other domains may benefit as well. Tourism and destination management in particular can be considered for application. Within this context, this technology would not only allow for a more realistic pre-experience of potential destinations, but also enable tourism providers with novel ways of promoting their services to prospective tourists. In order to estimate the potential of VR in tourism, a survey based on the Technology Acceptance Model, has been conducted. After virtually travelling to a selected destination, participants had to complete a 36-item questionnaire. Results indicate significant effects of Perceived Immersion, Interest, Perceived Enjoyment and Perceived Usefulness on the Intention to Use VR technology for travel planning.
Keywords
Social SciencesDecision SciencesComputer Science
Management ScienceA Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
22,348 Citations2000Viswanath Venkatesh, Fred D. Davis
A theoretical extension of the Technology Acceptance Model (TAM) is developed and tested that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes and significantly influenced user acceptance.
Journal of Computer-Mediated CommunicationSocial Network Sites: Definition, History, and Scholarship
16,091 Citations2007danah boyd, Nicole B. Ellison
This introductory article describes features of SNSs and proposes a comprehensive definition, and one perspective on the history of such sites is presented, discussing key changes and developments.
MIS QuarterlyTrust and TAM in Online Shopping: An Integrated Model1
8,211 Citations2003David Gefen, Elena Karahanna +1 more
Research on experienced repeat online shoppers shows that consumer trust is as important to online commerce as the widely accepted TAM use-antecedents, perceived usefulness and perceived ease of use, and provides evidence that online trust is built through a belief that the vendor has nothing to gain by cheating.
Decision SciencesTechnology Acceptance Model 3 and a Research Agenda on Interventions
7,814 Citations2008Viswanath Venkatesh, Hillol Bala
This work draws from the vast body of research on the technology acceptance model (TAM) to develop a comprehensive nomological network of the determinants of individual level IT adoption and use and present a research agenda focused on potential pre- and postimplementation interventions that can enhance employees' adopted and use of IT.
DSpace@MIT (Massachusetts Institute of Technology)A technology acceptance model for empirically testing new end-user information systems : theory and results
6,211 Citations1985Fred D. Davis
PRESENCE Virtual and Augmented RealityMeasuring Presence in Virtual Environments: A Presence Questionnaire
6,176 Citations1998Bob G. Witmer, Michael J. Singer
Combined results from four experiments lead to the following conclusions: the PQ and ITQ are internally consistent measures with high reliability; there is a weak but consistent positive relation between presence and task performance in VEs; individuals who report more simulator sickness symptoms in VE report less presence than those who report fewer symptoms.
Journal of Applied Social PsychologyExtrinsic and Intrinsic Motivation to Use Computers in the Workplace<sup>1</sup>
6,139 Citations1992Fred D. Davis, Richard P. Bagozzi +1 more
Journal of CommunicationDefining Virtual Reality: Dimensions Determining Telepresence
5,338 Citations1992Jonathan Steuer
This paper attempts to cast a new, variable-based definition of virtual reality that can be used to classify virtual reality in relation to other media, based on concepts of "presence" and "telepresence".
Information & ManagementWhy do people use information technology? A critical review of the technology acceptance model
4,160 Citations2002Paul Legris, John Ingham +1 more
It is concluded that TAM is a useful model, but has to be integrated into a broader one which would include variables related to both human and social change processes, and to the adoption of the innovation model.
MIS QuarterlyUser Acceptance of Hedonic Information Systems1
3,784 Citations2004Hans van der Heijden
The paper concludes that the hedonic nature of an information system is an important boundary condition to the validity of the technology acceptance model and perceived usefulness loses its dominant predictive value in favor of ease of use and enjoyment.
Tourism ManagementProgress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research
3,686 Citations2008Dimitrios Buhalis, Rob Law
An overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing are overview of.
Information Systems ResearchA Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology
3,506 Citations1998Ritu Agarwal, Jayesh Prasad
A new construct, personal innovativeness in the domain of information technology, is hypothesized to exhibit moderating effects on the antecedents as well as the consequences of individual perceptions about a new information technology.
Information & ManagementA meta-analysis of the technology acceptance model
2,829 Citations2006William R. King, Jun He
The study confirmed the value of using students as surrogates for professionals in some TAM studies, and revealed the power of meta-analysis as a rigorous alternative to qualitative and narrative literature review methods.
Communications of the Association for Information SystemsThe Technology Acceptance Model: Past, Present, and Future
2,542 Citations2003Younghwa Lee, Kenneth A. Kozar +1 more
The technology acceptance model (TAM), introduced in 1986, continues to be the most widely applied theoretical model in the IS field and cautiously predicts its future trajectory.
Surround-screen projection-based virtual reality
2,286 Citations1993Carolina Cruz‐Neira, Daniel J. Sandin +1 more
It is demonstrated that projection technology applied to virtual-reality goals achieves a system that matches the quality of workstation screens in terms of resolution, color, and flicker-free stereo.
International Journal of Human-Computer StudiesMeasuring and defining the experience of immersion in games
1,896 Citations2008Charlene Jennett, Anna L. Cox +5 more
Overall the findings suggest that immersion can be measured subjectively as well as objectively (task completion time, eye movements) and negative emotions and uneasiness also run high.
Nature reviews. NeuroscienceFrom presence to consciousness through virtual reality
1,732 Citations2005María V. Sánchez-Vives, Mel Slater
It is argued that presence is worthy of study by neuroscientists, and that it might aid the study of perception and consciousness.
Tourism ManagementVirtual reality: Applications and implications for tourism
1,677 Citations2009Daniel Guttentag
Research Methods for Leisure and Tourism: A Practical Guide
1,140 Citations1997A. J. Veal
Computers & EducationThe acceptance and use of a virtual learning environment in China
925 Citations2006Erik M. van Raaij, Jeroen Schepers
A conceptual model to explain the differences between individual students in the level of acceptance and use of a VLE is built and includes subjective norm, personal innovativeness in the domain of information technology, and computer anxiety.
CyberPsychology & BehaviorResearch on Presence in Virtual Reality: A Survey
923 Citations2001Martijn J. Schuemie, Peter van der Straaten +2 more
An investigation shows there has been substantial research for developing methods for measuring presence and research regarding factors that contribute to presence, but key knowledge elements in this area are still missing.
Current Issues in TourismSocial media as a destination marketing tool: its use by national tourism organisations
920 Citations2012Stephanie Hays, Stephen J. Page +1 more
Tourism ManagementPredicting the intention to use consumer-generated media for travel planning
537 Citations2012Julian K. Ayeh, Norman Au +1 more
The study demonstrates the theoretical validity and the empirical applicability of the TAM model to the context of CGM usage for travel planning and goes further to verify the significant roles of distinctive factors like travelers' perceptions of similarity of interest, trustworthiness and enjoyment.
Tourism ManagementExploring user acceptance of 3D virtual worlds in travel and tourism marketing
419 Citations2012Yu‐Chih Huang, Sheila J. Backman +2 more
The purpose of the study was to develop a research framework identifying the factors that affect tourists' experience and behavioral intentions within a 3D tourism destination by examining the applicability of the Technology Acceptance Model and Hedonic Theory.
Journal of Media Psychology Theories Methods and ApplicationsVirtual Reality
384 Citations2009Jesse Fox, Dylan Arena +1 more
This article provides a fundamental understanding of the components of virtual reality (VR), a thorough discussion of the role VR has played in social science, and some possibilities for future research for interested social scientists.
Stepping into Virtual Reality
369 Citations2008Mario Gutiérrez, Frédéric Vexo +1 more
This book looks at how to generate advanced virtual reality worlds, beginning with basic definitions, and then moving on to the latest results from current research and exploring the social implications of these.
Journal of Business ResearchInternet banking acceptance model: Cross-market examination
330 Citations2009Bander Alsajjan, Charles Dennis
A revised technology acceptance model to measure consumers' acceptance of Internet banking, the Internet banking acceptance model (IBAM), is proposed, suggesting the importance of attitude, such that attitude and behavioral intentions emerge as a single factor, denoted as "attitudinal intentions" (AI).
Tourism ManagementVirtual reality and tourism: fact or fantasy?
284 Citations1995Paul Williams, JS Perry Hobson
Some of the potential uses of VR within the tourism industry will be highlighted, but also the realistic shortcomings of VR technology are addressed to determine when and whether VR is likely to offer the potential it promises.
Journal of Educational Computing ResearchDevelopment of a Standardized Test of Computer Literacy and a Computer Anxiety Index
281 Citations1987Michael Simonson, Matthew M. Maurer +2 more
This article describes the process used to develop two examinations, an achievement test of computer literacy, and a computer anxiety index, designed to determine a person's level of computer anxiety.
International Journal of Tourism ResearchA model of traveller acceptance of mobile technology
272 Citations2008Dae‐Young Kim, Jungkun Park +1 more
The results of a confi rmatory factor analysis and structural equation modelling showed that trip experience and technology experience positively related to travellers’ attitudes towards using mobile devices and intention to use them within the tourism context.
Mobile augmented reality for cultural heritage: A technology acceptance study
264 Citations2012Anne-Cecilie Haugstvedt, John Krogstie
The results show that both perceived usefulness and perceived enjoyment has a direct impact on the intention to use mobile augmented reality applications with historical pictures and information.
The Electronic Journal of Information Systems in Developing CountriesIndividual and Technological Factors Affecting Perceived Ease of Use of Web‐based Learning Technologies in a Developing Country
215 Citations2002Irwin Brown
Through a survey of 78 first year South African University students with little prior experience of Internet technologies, it was found that the individual characteristics of self‐efficacy and computer anxiety significantly influenced perceived ease of use, as did the web site characteristics, ease of finding and ease of understanding.
Journal of Travel & Tourism MarketingSearching for Experiences
214 Citations2002Yong‐Hyun Cho, Youcheng Wang +1 more
ACM SIGMIS Database the DATABASE for Advances in Information SystemsUser acceptance of virtual worlds
173 Citations2007Clyde W. Holsapple, Jiming Wu
A theoretical framework is developed that recognizes the potential of imaginal and emotional responses in explaining user acceptance of virtual worlds and may benefit the developers and sponsors of virtual Worlds as they strive to build and sustain a customer base.
USER ACCEPTANCE OF VIRTUAL WORLDS
169 Citations2008Marc Fetscherin, Christoph Lattemann
It is shown that community factors such as communication, collaboration, and cooperation play a pivotal role in means of influencing user intention and acceptance of Virtual Worlds, and shows that traditional models have to take ‘community’ factors into account.
Australasian Journal of Educational TechnologyEvaluation of user acceptance of mixed reality technology
168 Citations2011Che Mohd Yusoff Rasimah, Azlina Ahmad +1 more
A study into users' acceptance of a mixed reality prototype, named Mixed Reality Regenerative Concept (MRRC), which was developed using mixed reality technology to provide Biomedical Science students with exposure to regenerative concepts and tissue engineering processes is discussed.
Journal of Organizational Computing and Electronic CommerceE-Mail and V-Mail Usage: Generalizing Across Technologies
165 Citations2000Elena Karahanna, Moez Limayem
Results indicate important differences between antecedents of e-mail and v-mail usage, in both the determinant of system use and in the determinants of PU and PEU.
Examining the Cultural Differences in Acceptance of Mobile Augmented Reality: Comparison of South Korea and Ireland
102 Citations2014Hyunae Lee, Namho Chung +1 more
The results showed that aesthetics of AR have the strongest influence on perceived enjoyment, and South Korea, having high power distance, collectivism, and high uncertainty avoidance culture, displayed stronger dependence on social influence and hedonic characteristics of AR.
Virtual RealityOpening new dimensions for e-Tourism
90 Citations2006Helmut Berger, Michael Dittenbach +4 more
3D Electronic Institutions, a framework developed and employed in the area of multi-agent systems, is applied to the tourism domain to foster a lively society of travelers who exchange travel experiences, recommend tourism destinations or just listen to catch some interesting gossip.
AIS Electronic Library (AISeL) (Association for Information Systems)Virtual Reality and the Tourism Product Substitution or Complement
82 Citations2000Silvia Sussmann, Hugo J. Vanhegan
The findings seem to suggest that virtual holidays are not perceived as an adequate and suitable alternative to ‘real’ holidays, but have the potential to provide a complement to them.
CyberPsychology & BehaviorThe Impact of Virtual Reality Functions of a Hotel Website on Travel Anxiety
70 Citations2007Ook Lee, Ji-Eun Oh
The result confirms the hypothesis that there is a statistically significant relationship between the degree of travel anxiety and psychological relief caused by the use of VR functions of a hotel website.
Virtual RealitySupporting participation in planning new roads by using virtual reality systems
45 Citations2007Ilona Heldal
The results argue for the benefits of using VR models during the whole road planning process and shed further light on a range of social issues associated with using this technology.
International Journal of Digital Culture and Electronic TourismArt, science/technology and history museums on the web
38 Citations2008Thomas Fotakis, Anastasios A. Economides
The evaluation results show that all three museums' categories present websites that stay at a satisfying, yet not exceptional, level, and suggestions for improvements are made.
Lecture notes in computer scienceWhy Does It Always Rain on Me? Influence of Gender and Environmental Factors on Usability, Technology Related Anxiety and Immersion in Virtual Environments
13 Citations2013Mareike Schmidt, Johanna Xenia Kafka +4 more
There are in fact gender differences in the experience of virtual environments: Women reported higher levels of technology-related anxiety and immersion and participants in the rainy condition rated the usefulness of the virtual environment higher.
IOSR Journal of Business and ManagementThe Influence of Relationship Closeness, Service Quality and Religiosity on Interest to Saving Through Trust, Word Of Mouth and Attitude The Study at Baitul Maal Wat Tamwil In The Province Of Yogyakarta Special Region, Indonesia
2 Citations2013Harry Soesanto