Predictive packaging design: Tasting shapes, typefaces, names, and sounds
Food Quality and PreferencePublished 25 December 2013
Carlos Velasco, Alejandro Salgado‐Montejo, Fernando Marmolejo‐Ramos, Charles Spence
Citations207
SJR quartileQ1
SJR score1.14
SNIP1.35
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TL;DR
The results support the view that “sweet” tastes are better expressed by means of rounded shapes, typefaces, and names, and low-pitched sounds, whereas “sour tastes” are better conveyed by means.
Abstract
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Keywords
PsychologyBusiness, Management and Accounting
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