You do well and I do well? The behavioral consequences of corporate social responsibility

Abstract

Employees' perceptions of corporate social responsibility (CSR) and its impact on their behavior have received little attention in hospitality research. The current study aims to narrow this gap by investigating CSR and its internal consequences from employees' perspective in the context of the Chinese hotel industry. A survey was conducted with employees in five hotels from mid-, and upscale hotel brands in China. A total of 450 usable questionnaires were returned and used to test a theoretical model. The findings indicate that CSR influences organizational citizenship behavior through the mediating effects of organizational identity and commitment. The proposed model and all hypotheses were supported. Theoretical and practical implications are presented based on the findings. Practitioners should make more effort to develop CSR initiatives and communicate them to stakeholders in order to enhance firm performance.