The Use of Visual Mental Imagery in New Product Design
Journal of Marketing ResearchPublished 1 February 1999
Darren W. Dahl, Amitava Chattopadhyay, Gerald J. Gorn
Citations158
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Previously a thesis, see link: https://circle.ubc.ca/bitstream/handle/2429/9478/ubc_1998-345467.pdf?sequence=1
Keywords
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