Analysing reviews in the Web 2.0: Small and medium hotels in Portugal
Tourism ManagementPublished 3 December 2011
Marcírio Silveira Chaves, Rodrigo da Costa Gomes, Cristiane Drebes Pedron
Citations117
SJR quartileQ1
SJR score4.15
SNIP3.74
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Abstract
This study presents a characterisation of online reviews for small and medium hotels (SMH) in Portugal. We collected and analysed 1500 online reviews from 50 SMH. The findings show that room, staff and location were the concepts most frequently appeared in the reviews, with cleanliness, friendliness, helpfulness, and centrality of position the terms most frequently used to qualify the concepts. This study points out the main features which SMH managers should prioritize.
Keywords
Social SciencesBusiness, Management and Accounting
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