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Framing effects: An analytic–holistic perspective

Journal of Experimental Social PsychologyPublished 13 May 2003
Todd McElroy, John J. Seta
Citations222
SJR quartileQ1
SJR score2.06
SNIP1.68

Abstract

Under what conditions, why, and for whom are framing effects most likely? In this paper, we build on the existing literature (e.g., Chaiken, 1987; Epstein, Lipson, Holstein, & Huh, 1992; Evans & Over, 1996; Fiske & Neuberg, 1990; Payne, Bettman, & Johnson, 1988; Simon, 1956; Sloman, 1996; Stanovich & West, 2000), in providing answers to these questions. We hypothesized that individuals who engage a decision task with an analytic/systematic versus holistic/heuristic processing style are especially insensitive to the influence of framing effects. Therefore, we predicted that the way in which a decision is framed should have a relatively weak influence on those who were either induced (Experiment 1) or predisposed (Experiment 2) to adopt a predominantly analytic/systematic versus holistic/heuristic processing style. The results of both experiments supported this position.

Keywords

Decision Sciences