Convention destination images: analysis of association meeting planners' perceptions

Abstract

Meetings and conventions is one of the largest and fastest growing sectors within the tourism industry. For many destinations it provides a tremendous number of tourists and high exposure. This article looks into convention destination images as held by association meeting planners. It analyses the major destination attributes of meeting planners and compares the images of 30 North American convention destinations. Using importance-performance analysis, it highlights exemplary strengths and weaknesses of convention destinations. The results could be used to improve the competitive position of the individual destination.