The Identity of Women's Clothing Fashion Opinion Leaders
Journal of Marketing ResearchPublished 1 May 1970
John O. Summers
Citations239
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
This article analyses the characteristics of women's clothing fashion opinion leaders. The data suggest that substantial differences exist between fashion opinion leaders and non-leaders on a wide variety of demographic, sociological, attitudinal, communication, and fashion involvement measures.
Keywords
Social SciencesArts and HumanitiesBusiness, Management and Accounting
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