The Agenda-Setting Function of Mass Media
Public Opinion QuarterlyPublished 1 January 1972
Maxwell McCombs, Donald L. Shaw
Citations9,031
SJR quartileQ1
SJR score1.72
SNIP1.59
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Abstract
In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues—that is, the media may set the “agenda” of the campaign.
Keywords
Social Sciences
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