Relative deprivation and referent cognitions

Abstract

Determinants of relative deprivation were examined in a laboratory experiment. Discontent associated with relative deprivation was hypothesized to be a function of likelihood, or the perceived probability of actually obtaining a desired outcome under existing circumstances, and referent cognitions, which involve the subjunctive probability of obtaining that outcome under alternative (hypothetical) circumstances. Male and female undergraduates discovered that their alleged chances of receiving experimental credit were either poor (low likelihood) or good (high likelihood). They also learned that if a different procedure had been used, their chances of receiving credit would have been either poor (low referent) or good (high referent). Responses to a subsequent questionnaire indicated that whereas discontent did not differ by referent conditions under high likelihood, greater discontent was shown by low-likelihood/high-referent subjects than by low-likelihood/low-referent subjects. This low- versus high-referent difference under low likelihood was also found in two conceptual replications designed to eliminate any influence of social comparison. The relevance of this model to other findings and theoretical formulations is discussed.