Television and conceptions about sex roles: Maintaining conventionality and the status quo

Abstract

This paper explores the image of men and women in annual sample of primetime network dramatic television programming, and the relationship between television viewing and espousing sexist views of the roles of men and women in society. The analysis revealed that sex role images, over the past 10–15 years, have been quite stable, traditional, conventional, and supportive of the status quo. The cultivation analysis, a secondary analysis of data from the National Opinion Research Center (NORC) General Social Surveys, provides some evidence that television viewing may be related to more sexist views of women's role in society.