McDonaldization: A reply to Ritzer's thesis
International Journal of Hospitality ManagementPublished 1 June 1994
Phil Lyon, Stephen Taylor, Sheena Smith
Citations20
SJR quartileQ1
SJR score2.73
SNIP2.59
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Fast-food restaurants are one of the industry's major success stories. It has been estimated that some 22 million people worldwide eat at McDonald's and the formula has attracted many competitors. Recently, this success has been criticized on a number of counts, not least of which is concern about the spread of fast-food production principles to other services. In this discussion paper we question whether the fears are overstated.
Keywords
Business, Management and Accounting
Images of Organization
5,068 Citations1986Gareth Morgan
Journal of Marketing ManagementMarket and technology shifts in the 1990s: Market fragmentation and mass customization
37 Citations1992Guenther Mueller‐Heumann
Journal of Marketing ManagementLeisure Futures: A Summary of a Recent Study Commissioned by McCann‐Erickson Ltd from the Naisbitt Group<sup>1</sup>
30 Citations1987Christine Restall
International Journal of Operations & Production ManagementDe‐industrialise Service for Quality
18 Citations1988James Teboul