Exploring Corporate Social Responsibility: A Managers' Perspective on How and Why Small Independent Hotels Engage with Their Communities

Abstract

This exploratory study examines how managers in the Small and Independent Hotels (SIH) perceive Corporate Social Responsibility (CSR). Qualitative methods were used to collect data. Ten in-depth interviews with hotel managers/owners were conducted, coded and interpreted. The results provide an in-depth perspective and comprehension of various aspects of social responsibility as perceived by the managers/owners of small hotels. The findings also indicate specific components of CSR in the context of small hotels that differ from the factors derived from larger corporations and other industries.