How destination image and evaluative factors affect behavioral intentions?

Abstract

Differing from the previous studies, this study proposed a more integrated tourist behavior model by including destination image and perceived value into the "quality–satisfaction–behavioral intentions" paradigm. The structural relationships between all variables with respect to different stages of tourist behaviors were investigated in the study. The results show that destination image have both direct and indirect effects on behavioral intentions. In addition, the path "destination image→trip quality→perceived value→satisfaction→behavioral intentions" appears evident in this study.