Identifying Customer Needs from User-Generated Content
Marketing SciencePublished 1 January 2019Open access
Artem Timoshenko, John R. Hauser
Citations504
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TL;DR
This work evaluates user-generated content as a source of customer needs and proposes and test a machine-learning approach for identifying customer needs more efficiently.
Abstract
We evaluate user-generated content as a source of customer needs and propose and test a machine-learning approach for identifying customer needs more efficiently.
Keywords
Computer ScienceBusiness, Management and AccountingSocial Sciences
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