Conjoint Analysis in Consumer Research: Issues and Outlook
Journal of Consumer ResearchPublished 1 September 1978
Paul E. Green, V. Srinivasan
Citations3,197
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.
Keywords
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