Prediction of Consumer Innovators: Application of Multiple Discriminant Analysis
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TL;DR
Social characteristics of consumer applicance innovators and non-innovators within a defined social system are assessed and represent variables of highest predictive ability in previous research.
Abstract
Socioeconomic characteristics of consumer applicance innovators and non-innovators within a defined social system are assessed. Such characteristics are derived from the innovation-diffusion literature and represent variables of highest predictive ability in previous research. The relative importance of each characteristic and the predictive value of the set of characteristics are measured with multiple discriminant analysis techniques.