Tourists taking photographs: the long tail in tourists' perceived image of Barcelona

Abstract

This study examines photographs taken by tourists of Barcelona in order to identify the perceived image of the city. Specifically, the study analyses 3100 photographs uploaded by tourist photographers on the social network Flickr. The method of analysis used was content analysis. The findings demonstrate that Barcelona's perceived image is dominated by a few very popular sights, but also contains a large number of new sights and spaces. These new elements are not of much individual value, but collectively account for a large volume and therefore have the capacity to expand the city's image. This is the long tail of Barcelona's tourist image, providing the city with a new image created by tourists themselves.