National Tourist Offices in North America: an analysis
Tourism ManagementPublished 1 December 1995
Alastair M. Morrison, Carl G. Braunlich, Nordina Kamaruddin, Liping A. Cai
Citations25
SJR quartileQ1
SJR score4.15
SNIP3.74
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Abstract
This article reports on a study of National Tourist Offices (NTOs) located in the USA and Canada. It begins with a general discussion of the types of NTOs and their roles and activities, reviewing the research on these organizations to date. A review is made of recent trends in NTO marketing. The study's results provide a profile of North American NTOs and their senior executives. The marketing priorities of North American NTOs are also discussed. The article concludes with recommendations for future research on foreign-based NTO locations.
Keywords
Social SciencesBusiness, Management and Accounting
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