Traveler's choice: The effects of advertising and prior stay
Cornell Hotel and Restaurant Administration QuarterlyPublished 1 December 1991
Michael Morgan
Citations16
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
One of the challenges faced by hotel-marketing people is creating within their markets an immediate awareness of their brand—that is, they want their properties included in a traveler's “evoked set” of lodging choices. This article examines the evoked sets of frequent business travelers and the relative impact of advertising and prior stay
Keywords
Social SciencesBusiness, Management and Accounting
University of Maribor digital library (University of Maribor)Principles of Marketing
5,606 Citations1972Philip T. Kotler, Gary Armstrong
Journal of Consumer ResearchDimensions of Consumer Expertise
4,310 Citations1987Joseph W. Alba, J. Wesley Hutchinson
Consumer Behavior and Marketing Strategy
1,747 Citations1990J. Paul Peter, Jerry C. Olson
This chapter discusses consumer behavior, electronic Commerce, and Channel Strategy, and the environment in terms of cultural and Cross-Cultural Influences.
Journal of Consumer ResearchAn Evaluation Cost Model of Consideration Sets
1,038 Citations1990John R. Hauser, Birger Wernerfelt
Journal of Marketing ResearchEffects of Context and Part-Category Cues on Recall of Competing Brands
235 Citations1985Joseph W. Alba, Amitava Chattopadhyay
Journal of MarketingConsumer Behavior and Product Performance: An Alternative Conceptualization
221 Citations1975Chem L. Narayana, Rom J. Markin
Journal of Marketing ResearchInformal Communication in Industrial Markets
83 Citations1970Frederick E. Webster