Negro and White Automobile-Buying Behavior: New Evidence
Journal of Marketing ResearchPublished 1 August 1968
Fred C. Akers
Citations20
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Both parametric and nonparametric tests show that Negroes do, in fact, tend to buy more expensive and larger automobiles than comparable income whites. This tendency, however, does not appear to be explained by the upward mobility hypothesis.
Keywords
Social SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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