Online shopping motivations and pleasure travel products: a correspondence analysis
Tourism ManagementPublished 2 June 2004
Srikanth Beldona, Alastair M. Morrison, Joseph T. O’Leary
Citations183
SJR quartileQ1
SJR score4.15
SNIP3.74
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Abstract
The purpose of this study was to examine purchase motives of pleasure travel components of low and high complexity in a Web environment. Motives to buy travel components of a typical pleasure vacation were differentiated using the economics of search framework and mapped using correspondence analysis. Findings showed a uni-dimensional solution that was named informational/transactional. While purchase of activities, accommodation, events and attractions demanded more informational contexts behind purchase; purchase of car rentals and airline tickets were driven by transactional contexts. Theoretical and marketing implications are discussed.
Keywords
Social SciencesBusiness, Management and Accounting
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