Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
Journal of Marketing ResearchPublished 1 August 1991
William B. Dodds, Kent B. Monroe, Dhruv Grewal
Citations4,683
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...
Keywords
Business, Management and Accounting
Journal of MarketingConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
12,701 Citations1988Valarie A. Zeithaml
Journal of Marketing ResearchA Paradigm for Developing Better Measures of Marketing Constructs
12,664 Citations1979Gilbert A. Churchill
Journal of Educational StatisticsStatistical Methods for Meta-Analysis
10,479 Citations1988Stanley Wasserman, Larry V. Hedges +1 more
Digital Access to Scholarship at Harvard (DASH) (Harvard University)Essentials of Behavioral Research: Methods and Data Analysis
3,964 Citations1984Robert Rosenthal, Ralph L. Rosnow
This chapter discusses the nature of Behavioral Research, the development and testing of research ideas, and the selection of subjects and Stimuli for experiments.
Journal of MarketingPricing: Making Profitable Decisions
1,802 Citations1980Alfred R. Oxenfeldt, Kent B. Monroe
This book discusses pricing strategy in the context of a multi-modal marketplace, where pricing decisions are made based on a number of factors, including the value of the product, the customer, and the competitive environment.
Journal of Marketing ResearchThe Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
1,462 Citations1989Akshay R. Rao, Kent B. Monroe
Journal of Consumer ResearchThe Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
1,219 Citations1988Akshay R. Rao, Kent B. Monroe
Journal of Economic LiteratureThe Consequences of the Dependence of Quality on Price
966 Citations1987Joseph E. Stiglitz
Journal of Applied PsychologyIntrinsic versus extrinsic cues as determinants of perceived product quality.
376 Citations1974George J. Szybillo, Jacob Jacoby
Journal of the Royal Statistical Society Series D (The Statistician)Validity and the Research Process.
352 Citations1986Jacqueline Higgins, David Brunberg +1 more
The Review of Economic StudiesSome Consequences of the Habit of Judging Quality by Price
348 Citations1944T. de Scitovszky
Journal of Consumer ResearchThe Influence of Price Differences and Brand Familiarity on Brand Preferences
184 Citations1976Kent B. Monroe
Journal of the Academy of Marketing ScienceA research program for establishing the validity of the price-quality relationship
107 Citations1988Kent B. Monroe, William B. Dodds
Journal of the Academy of Marketing ScienceThe influence of price, store name, and brand name on perception of product quality
60 Citations1976Barry Render, Thomas S. O’Connor