The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
Journal of Marketing ResearchPublished 1 August 1989
Akshay R. Rao, Kent B. Monroe
Citations1,462
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
The authors integrate previous research that has investigated experimentally the influence of price, brand name, and/or store name on buyers’ evaluations of product quality. The meta-analysis sugge...
Keywords
Business, Management and Accounting
Journal of Consumer ResearchThe Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
1,219 Citations1988Akshay R. Rao, Kent B. Monroe
The Review of Economic StudiesSome Consequences of the Habit of Judging Quality by Price
348 Citations1944T. de Scitovszky
Marketing ScienceCompetitive Price and Quality Under Asymmetric Information
297 Citations1987Gerard J. Tellis, Birger Wernerfelt
Journal of Consumer ResearchDemand Artifacts in Laboratory Experiments in Consumer Research
244 Citations1975Alan G. Sawyer
Journal of the Academy of Marketing ScienceA research program for establishing the validity of the price-quality relationship
107 Citations1988Kent B. Monroe, William B. Dodds