Incremental effects of reward on creativity.

Examining 2 ways reward might increase creativity found that repeatedly giving preadolescent students reward for creative performance in 1 task increased their creativity in subsequent tasks and employees' intrinsic job interest mediated a positive relationship between expected reward for high performance and creative suggestions offered at work.

Abstract

The authors examined 2 ways reward might increase creativity. First, reward contingent on creativity might increase extrinsic motivation. Studies 1 and 2 found that repeatedly giving preadolescent students reward for creative performance in 1 task increased their creativity in subsequent tasks. Study 3 reported that reward promised for creativity increased college students' creative task performance. Second, expected reward for high performance might increase creativity by enhancing perceived self-determination and, therefore, intrinsic task interest. Study 4 found that employees' intrinsic job interest mediated a positive relationship between expected reward for high performance and creative suggestions offered at work. Study 5 found that employees' perceived self-determination mediated a positive relationship between expected reward for high performance and the creativity of anonymous suggestions for helping the organization.