A Framework to Promote and Develop a Sustainable Tourism by Using Social Media

An analysis of the tools used in the old and the new economy, by highlighting the technological tourism trend is highlighted, and how Social Media can develop a sustainable tourism involving both tourists and local communities is illustrated.

Abstract

The paper provides a framework which involves different Social Media (such as Social networks, Wiki, Podcasting, Blogs and Really Simple Syndication) able to promote and develop a sustainable tourism in a shared and participatory approach. More in detail, the paper starts from an analysis of the tools used in the old and the new economy, by highlighting the technological tourism trend . Then the paper illustrates how Social Media can develop a sustainable tourism involving both tourists and local communities. Finally, future scenarios of virtual tourism are given.