Bringing non-adopters along
Communications of the ACMPublished 1 April 2003
Susan A. Brown, Viswanath Venkatesh
Citations61
SJR quartileQ1
SJR score1.15
SNIP3.34
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TL;DR
Until holdout buyers are convinced a PC will operate like a workhorse home appliance, PC sales will continue to stall.
Abstract
Until holdout buyers are convinced a PC will operate like a workhorse home appliance, PC sales will continue to stall.
Keywords
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