Determinants of Length of Stay for Domestic Tourists: Case Study of Yixing

Abstract

The length of stay of a tourist is one of the most important factors indicating consumption levels and revenue generation for certain tourist destinations. This study employs data from a tourist survey in Yixing, China, to investigate potential factors influencing a tourist's length of stay. Applying an ordered logit model, it is found that distance, age, organized tour, transportation, motivation, past visits and assessment of accommodation are some of the major determinants of a tourist's length of stay. The results indicate that traveling distance and the assessment of accommodation are positively associated with the length of stay. In addition, tourists with different modes of transportation, motivations and past visits have different durations of stay. Based on the estimation results from subsamples, it is also found that there are differences in determinants of length of stay between organized tourists and individual tourists, and among different age groups.