Vacation ownership: Understanding the senior market
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Abstract
This study concerns consumer usage preferences relating to a leading timeshare developer's vacation club product. The discriminant analysis procedure was performed on the developer's year-end dataset to determine if there were any differences based upon the age of the timeshare owner concerning their product preferences. It was discovered that the older timeshare owner is more drawn to utilising products and services provided by their designated home resort while, in contrast, the younger timeshare owner is more likely to use timeshare exchange options and more inclined to purchase an additional timeshare interval at another company's resort.