A market‐driven approach to business development and service improvement in the hospitality industry
International Journal of Contemporary Hospitality ManagementPublished 1 December 1997
John T. Bowen
Citations26
SJR quartileQ1
SJR score3.14
SNIP2.56
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Abstract
Reviews hospitality research relating to the themes of business development and service improvement. Relates this to five sub‐theme areas: market sensitivity and competitiveness; segmentation; branding and service customization; service quality and customer retention; product design and internal marketing.
Keywords
Social SciencesBusiness, Management and Accounting
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