Welcome to World 2.0: the new digital ecosystem

Abstract

Purpose The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper‐connected, immersive, collaborative online ecosystem. Design/methodology/approach The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation. Findings The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation. Practical implications The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem. Originality/value The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty‐first century business and innovation landscape.