The distortion of criteria after decision-making

Abstract

The results of two experiments indicate that decision-makers separately distort their interpretations of decision criteria and evaluations of information in a manner that justifies their decisions. In Study 1, participants reported a yes/no decision either before or after they rated the applicable decision criterion and problem information. Participants distorted their criterion and information ratings more when they reported their decisions before, rather than after, they rated the decision criterion and problem information. Study 2 demonstrated that distortion of decision criterion ratings occurred after a decision had been made whereas distortion of information evaluations occurred during the process of reaching a decision. These results are consistent with a two-stage model of decision-making in which the distortion of decision criteria is distinct from the distortion of decision information.