Preference of Relevant Others and Individual Choice Models
Journal of Consumer ResearchPublished 1 June 1976
Yoram Wind
Citations42
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article Preference of Relevant Others and Individual Choice Models Yoram Wind Yoram Wind Search for other works by this author on: Oxford Academic PubMed Google Scholar *Professor of Marketing, The Wharton School, University of Pennsylvania. Author Notes Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 50–57, https://doi.org/10.1086/208650 Published: 01 June 1976
Keywords
Business, Management and Accounting
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