Reinquiries in Advertising Research
Journal of AdvertisingPublished 2 January 2016
Martin Eisend, George R. Franke, James H. Leigh
Citations33
SJR quartileQ1
SJR score4.46
SNIP2.89
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Abstract
The idea that replicated studies should always get the same results is a common belief and one of the cornerstones of science's claim to objectivity and truth. Consistent with this perspective, adv...
Keywords
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