E-Business Readiness, Intensity and Impact — An Austrian Hotel Study
Published 1 January 2009
Matthias Fuchs, Christina Witting, Wolfram Höpken
Citations17
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TL;DR
The paper presents an approach which shows how contextual factors determine both e-Business adoption and impact, respectively, and is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector.
Abstract
ICT impact studies typically disregard infrastructural, organisational and environmental factors responsible for e-Business adoption. The paper presents an approach which shows how contextual factors determine both e-Business adoption and impact, respectively. The research is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector. By referring to (2005) e-Business impact model the approach elucidates how the use of e-Business applications affects the performance of hotel businesses. Data gathered in the course of an online survey is analysed by linear structural equation models.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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