A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet
Journal of Consumer ResearchPublished 1 March 1988
Russell W. Belk, John F. Sherry, Melanie Wallendorf
Citations697
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Naturalistic inquiry as an ethnographic approach is explained and utilized for exploring emergent themes in buyer and seller behavior at a swap meet. Components of the method used include purposive sampling, triangulation across researchers, emergent theme analysis, autodriving, memoing, member checks, and auditing. Four emergent dialectical substantive themes are discussed: freedom versus rules, boundaries versus transitions, competition versus cooperation, and sacred versus profane.
Keywords
Business, Management and Accounting
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