EWOM towards homestays lodging: extending the information system success model

The study examines the relationship between information quality, system quality and electronic service quality towards user’s satisfaction and eWOM intentions and offers a direction to the service providers at improving their services for customers’ satisfaction and loyalty.

Abstract

Purpose Drawing from DeLone and McLean’s Theory of Information System Success, this study aims to develop a theoretical model of electronic word of mouth (eWOM) for the homestay lodging. Design/methodology/approach The study examines the relationship between information quality, system quality and electronic service quality towards user’s satisfaction and eWOM intentions. Data were collected from homestay lodgers in Malaysia. Findings Results indicate that the effects of information quality and e-service quality on satisfaction are of significance, in turn affects eWOM intention. System quality, however, is not a driver of satisfaction. Research limitations/implications This study contains three limitations that provide direction for future studies. The details are provided. Practical implications The results provide a direction to the service providers at improving their services for customers’ satisfaction and loyalty. Originality/value The study offers fresh new insights on eWOM intentions from a homestay lodging perspective in Malaysia.