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Public Policy and Consumer Information: Impact of the New Energy Labels

Journal of Consumer ResearchPublished 1 June 1979
Dennis L. McNeill, William L. Wilkie
Citations84
SJR quartileQ1
SJR score8.56
SNIP3.32

Abstract

Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change.

Keywords

Decision SciencesBusiness, Management and Accounting