Data Mining in Tourism Demand Analysis: A Retrospective Analysis

It is found that the application of data mining techniques are still at their infancy in tourism demand forecasting, with practical implications and future research areas.

Abstract

Despite numerous studies have applied various forecasting models to tourism demand analysis, data mining techniques have been largely overlooked by academic researchers in tourism forecasting prior to 1999. Based on our review of published articles in tourism journals that applied data mining techniques to tourism demand forecasting, we find that the application of data mining techniques are still at their infancy. This paper concludes with practical implications and future research areas.