The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior
Journal of Marketing ResearchPublished 1 May 1990
Itamar Simonson
Citations565
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Two consumer strategies for the purchase of multiple items from a product class are contrasted. In one strategy (simultaneous choices/sequential consumption), the consumer buys several items on one...
Keywords
Business, Management and Accounting
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