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Understanding the mechanism behind the zero‐commission Chinese outbound package tours

International Journal of Contemporary Hospitality ManagementPublished 21 August 2009
Hanqin Qiu Zhang, York Qi Yan, Yiping Li
Citations26
SJR quartileQ1
SJR score3.14
SNIP2.56

Abstract

Purpose– This study attempts to demystify the mechanism behind the negative event of the so‐called “zero‐commission” tours that have become synonymous with the booming Chinese outbound tourism in the past decade.

Keywords

Social Sciences