Understanding (customer‐based) brand equity in financial services
Journal of Services MarketingPublished 22 June 2007
Steven A. Taylor, Gary L. Hunter, Deborah L. Lindberg
Citations101
SJR quartileQ1
SJR score1.36
SNIP1.15
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Abstract
Purpose – The purpose of this study is to advance marketers' understanding of customer‐based brand equity (CBBE) within the context of a B2B financial service marketing setting.
Keywords
Social SciencesBusiness, Management and Accounting
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