RATIONAL AND SOCIAL THEORIES AS COMPLEMENTARY EXPLANATIONS OF COMMUNICATION MEDIA CHOICES: TWO POLICY-CAPTURING STUDIES.
Academy of Management JournalPublished 1 December 1995
Jane Webster, Linda Klebe Treviño
Citations451
SJR quartileQ1
SJR score10.53
SNIP3.95
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Abstract
Recent media choice research has focused on attempts to determine what theory best explains people's choices of communication media. Two within-subject policy-capturing studies support the notion t...
Keywords
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