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ASSESSING CONSUMER PREFERENCES FOR ORGANIC, ECO-LABELED, AND REGULAR APPLES

AgEcon Search (University of Minnesota, USA)Published 1 January 2001Open access
María L. Loureiro, Jill J. McCluskey, Ronald C. Mittelhammer, Loureiro, Maria L., McCluskey, Jill J., Mittelhammer, Ronald C.
Citations358
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Abstract

We assess consumer choice of eco-labeled, organic, and regular apples, and identify sociodemographic characteristics affecting the choice among those three alternatives. Eco-labeled apples are less desirable than organic when food safety, the environment, and children's needs are considered. Characteristics that may be expected to positively affect the decision to buy eco-labeled apples relative to regular apples actually have the opposite effect with the inclusion of the organic alternative. When considering all three choices, the eco-labeled product is found to be an intermediate choice among consumers.

Keywords

Agricultural and Biological SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting